Objective
Pharmaceutical brand, Nuerobion wanted to raise awareness about peripheral neuropathy. This condition causes damage to the nervous system, but if the early symptoms (pins and needles, tingling, muscle weakness) are noticed then it can be slowed down.
Concept
So we invited the public to an experiment. They thought they were there to test the latest haptic technology, but instead they were going to experience what nerve damage felt like.
The viewer then realised that many of us put up with numbness, pins and needles and muscle weakness for years. But when it comes to our technology, once it malfunctions, we’re quick to complain.
Our film then prompted the viewer to not ignore the symptoms and speak to a doctor.
Results
The social campaign first launched in South America and was so successful Nuerobion decided to launch globally.
