Objective

Launch the new exclusive for businesses Nespresso Momento coffee machine.

Concept

We discovered that 70% of us don’t know the people we work with, even though studies prove that genuine connections amongst colleagues builds better businesses.

We wanted to reminded businesses that they don’t have to do any fancy away days, seminars or trust falls. But that a simple cup of coffee could build connection.

So we created a set of special cups with questions that slowly revealed themselves as they sipped. With each question, they stopped being strangers and became colleagues.

Results

The B2B campaign garnered over 20,000 impressions. With Nespresso seeing an increase in interest and sales with their B2B machines.