Objective
TRESemmé asked us to launch their new styling range and help them own the wave trend which is sought after by over 50% of women.
Concept
We realised that famous artists for centuries have painted women with waves as a symbol of beauty and femininity. So we partnered with beauty and fashion bloggers to recreate famous paintings using Perfectly Undone.
Results
Perfectly Undone created 48 million campaign impressions and over 2 million video views.
We got 115,000 people talking about TREsemmé and positive sentiment towards the brand increased from 6% to 32%.
