“I love the way OTO is helping tackle the barriers to starting these conversations.” – PR Week
Insight
Uncomfortable, unexpected and embarrassing..
The symptoms of the menopause vary, but one of the most prominently recorded is hot flashes - affecting as many as 75% of women in peri-meopause and menopause stages*.
But, when it comes to fashion, there’s a groundswell in culture of the resurgence of one very demure, very premium accessory.
The hand fan.
Idea
Partner with famed, female, fashion designer Bella Freud and create a limited edition run of hand fans for Gen M.
Beautifully designed with bold, brave Menopause-positve words emblazoned on each, we’ll make the fan the ultimate symbol of chic-menopausal pride.
Impact
Raising awareness for Gen M and raising sales for OTO
A simple campaign that finally saw Gen M as the hot and powerful womxn they are.
Local and Nationwide coverage
Plus a ‘Hit of the week’ from PR Week. Not shabby.
