Objective

Amazon Fashion was looking to make their fashion conscious audience they sell fabulous garbs perfect for the holiday season. But with Christmas being an extremely busy advertising moment, how could we cut through?

With something the internet can’t ignore– the cutest puppy ever.

Concept

We created a new comedic Christmas campaign starring fashion influencer Olivia Palermo and her dog, Mr. Butler.

The spot for Amazon Fashion Europe shows Palermo giving her dog Mr. Butler a fashion show as she runs through her Christmas shopping list, finding a reason to keep the all the gifts for herself. In return Mr. Butler delivers a comedic commentary.

Results

With over a million organic views, our lovely Christmas spot was picked up by press – from ELLE to Refinery 29, all thanks to Mr. Butler.