Objective
Launch Nescafe Dolce Gusto's new home coffee machine the Mini Me, by bringing its cheeky personality to life.
Concept
#minime- A Facebook campaign where we create mini coffee portraits for our Nescafe Dolce Gusto fans.
Results
Over 5 days we had over 13,000 entries and handcrafted 100 portraits. Our campaign continued to spread and reached over 7.7 million people in the UK, increasing Mini Me machine sales by 53%.
Credits:
Client: Nestle Dolce Gusto
Creative & Art Director: Janelle Feliciano
Creative & Copy Writer: Tash Rosehill
Creative Director: James Greening
Awards:
IAB Creative Showcase
Lovie Awards: Silver & People’s Choice
Campaign BIG Awards
DADI Awards
Facebook Studio Awards
Cannes Lions: Shortlist