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"It’s positive, inclusive and realistic. It makes change seem so simple when you position it like that." – via Twitter

Insight

Men want to be better allies to women, but many men don’t know where to start.

The murder of Sarah Everard ignited emotions all across the UK and the world. Women were tired of hearing what they could do to be safer. We need to bring both women and men together to help end violence against women.

 
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Idea

Educate and support men on what they can do.

In just one week, we created #allmencan an initiative to raise awareness of how men can help end violence against women.

We brought together a coalition of over a dozen charities and organisations. Secured over 6,000 billboards across the country. Had our social assets shared with social influencers – even with a repost from Netflix!

#allmencan manifested in digital billboards, branded social channels (@allmencanorg) and content, a website, influencer outreach, press coverage and a coalition.

 
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Impact

From poster campaign to growing movement.

Within a week of launch:

  • 7 more partners joined the coalition with more being added every day.

  • A third global media company has offered to donate their space.

  • Charities in Europe, Australia and New Zealand have organically taken up the call for #allmencan

  • #allmencan Phase 2 already in the works

All with a budget of £0.

 
 
 

Credits:
Client: All Men Can Coalition
Associate Creative Director: Janelle Feliciano
Junior Creative: Charlie Powell
Account Director: Tom Boulton
Executive Creative Director: Steve Back