Objective
Our goal was to promote prominent ease of use messaging, telling potential cyclists that they can hire for just £2 through the easy to use Santander Cycles app.
Concept
In this integrated campaign, we engaged online influencers AJ Odudu (@ajodudu), Ellie Adams (@ellenextdoor), and John Quilter (@foodbusker) as well as surprise cameos from longstanding brand ambassadors Jessica Ennis-Hill and Jenson Button.
Our campaign hit across our audiences touch points, from their social feeds to the routes they took home. And once they were ready to pick up a Santander Cycle they could go to the website for some inspo with pre-made routes from our influencers.
Results
We saw an uptick in Santander Cyclists unlocking their London over the 2018 summer.
