Objective
Amazon Fashion wanted to raise awareness of their snazzy holiday garbs. But as we all know Christmas is bombarded with lots of noise– so how could we cut through?
With a cute dog of course.
Concept
We created a spot featuring fashion authority Olivia Palmero, who has smartly avoided the mall rush by completing all of her holiday shopping on Amazon.
Olivia’s canine sidekick Mr. Butler gets an impromptu fashion show, and in return offers some cheeky observations to her admittedly self-serving sartorial decisions. We get the posh pup’s perspective on a clotheshorse as Olivia runs through her holiday shopping list, finding every reason to keep the perfectly selected gifts - for herself.
Results
With over a million organic views Olivia and her Butler became a holiday hit. With loads of coverage right where our audience was. From ELLE to Refinery29 we received global coverage and reach.
